Social & Content


To stand out and make an impact, your content needs to be of high quality.

Millions of pieces of content are published every single day. To stand out and make an impact on your customers, your content needs to be of high quality. That means it’s not only written and designed well but also that it’s developed with the needs of your audience in mind.

At Digipow we create compelling, highly informed content that is proven to reach the right audience at the right time and most importantly, that reflects the essence of your brands’ personality and character. We believe that creativity solves business problems and delivering strategic messages in a way that captures the imagination is the essence of good marketing.

Our talented, creative team thrives on creating content that helps you attract, engage, and delight prospects and customers, bring new visitors to your site, and ultimately, generate revenue for your business. Everything we produce will leave a powerful and distinctive impression.

Problems Social & Content
Creation solves

First Solve

Incredibly effective way to raise brand awareness.

Second Solve

Emphasize the value your brand delivers.

Third Solve

Create a connection with your customers.

Related Case Studies


Filiovso - Feel the capture

Marketing Strategy & Branding


Filiovso - Feel the capture

Marketing Strategy & Branding

Common questions you might have about Social & Content Creating

Content marketing turns traditional marketing on its head. Instead of focusing on a company and its products or services, it focuses on the consumer’s needs first. The goal of content marketing is to provide valuable, genuinely helpful information to consumers for free, in order to create a relationship with them based on trust, which eventually leads them to make a purchase.

First, determine who your target audience is. Develop a customer persona to whom your content should speak. Then, based on that persona and your company’s brand image, decide on your company’s voice, and the type of content you will be creating. Your content needs to be informative and valuable, as well as interesting and engaging, to your target demographic. And once you start producing content, constant tweaking of your strategy is in order, based on how successful each post is.

Despite the constant changes to Google’s algorithm, keywords are still important in content creation. While the standards have been somewhat relaxed, so that words and phrases that mean approximately the same thing as the exact phrase searched for can now pop up in search results, too, it’s still best to include a few mentions of the exact words and phrases you want to be found for. Just remember that your priority is always to write for humans, not search engines.

The answer to this question depends a lot on your particular audience. What’s engaging to teens will necessarily differ vastly from what middle-aged business professionals will find engaging. Speak to your target audience’s pain points or interests, let them see that you understand them and want to help them – and then open up the conversation. Ask questions, and invite them to respond. The beauty of content marketing, as opposed to traditional marketing, is that communication is not one-way anymore.


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